Cookies & Privacy Policy

Last updated: January 6, 2021

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use Breathing Freely and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Breathing Freely website. By using Breathing Freely, You agree to the collection and use of information in accordance with this Privacy Policy.


For the purposes of this Privacy Policy:

  • You means the individual accessing or using Breathing Freely, or the company or other legal entity on behalf of which such individual is accessing or using Breathing Freely, as applicable.
  • University of Southamtpon (referred to as either "We", "Us" or "Our" in this Agreement) refers to University of Southampton, Highfield Southampton, SO17 1BJ.
  • Breathing Freely refers to the Breathing Freely website, accessible from, and any related sub domains.
  • Country refers to: United Kingdom
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Usage Data refers to data collected automatically, either generated by the use of Breathing Freely or from Breathing Freely’s infrastructure itself (for example, the duration of a page visit).

Collecting and Using Your Personal Data 

Types of Data Collected 

Personal Data 

Breathing Freely will ask you to provide an email address and password when registering to use the website.

Additionally, some personally identifiable information (such as your IP address) may be collected as part of tracked usage data.

Usage Data

Usage Data is collected automatically when using Breathing Freely using Google Analytics and Matomo.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of Breathing Freely that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access Breathing Freely by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit Breathing Freely or when You access Breathing Freely by or through a mobile device.

All IP addresses collected by Breathing Freely are made anonymous before being stored so that they can not be identified.

For more information about Google's privacy policy click here.

Tracking Technologies and Cookies 

We use Cookies and similar tracking technologies to track the activity on Breathing Freely and temporarily store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to allow for the functioning, and to track usage of, Breathing Freely.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You will not be able to use some parts of Breathing Freely.

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser.

We use both session and persistent Cookies for the purposes set out below:

Necessary / Essential Cookies & Session Data

Type: Local Storage 

Administered by: Us

Purpose: Information saved in local storage is essential to provide You with services available through Breathing Freely and to enable You to use some of its features. Without this local storage data, Breathing Freely may not function correctly.

Cookies Policy / Notice Acceptance Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies identify if users have seen the use of cookies on Breathing Freely.

Functionality Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies allow us to remember choices You make when You use Breathing Freely, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use Breathing Freely.

Third Party Cookies

Type: Session/Persistent Cookies

Administered by: Google Analytics

Purpose: These Cookies are generated by third party services that we use to track usage data (Google Analytics) and social sharing ( More information about these cookies can be found on the relevant third party websites:

Google Analytics

Use of Your Personal Data 

The University of Southampton may use Personal Data for the following purposes:

  • To provide and maintain Breathing Freely, including to monitor the usage of Breathing Freely.
  • To analyse engagement and dissemination of Breathing Freely.
  • To send automated emails as part of the Breathing Freely website, only if you have provided consent for us to do so.

We may share your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyse the use of Breathing Freely.

Retention of Your Personal Data 

The University of Southampton will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The University of Southampton will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Breathing Freely, or We are legally obligated to retain this data for longer time periods.

Links to Other Websites 

Breathing Freely may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy 

We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us: 

By email: